ECW Legend Says WWE Saturday Night’s Main Event Felt Like a Giant Infomercial

WWE Hall of Famer Bully Ray recently shared his thoughts on the December 14, 2024, edition of WWE Saturday Night’s Main Event, describing it as feeling like a “giant infomercial” while still appreciating its approach.

During a recent episode of Busted Open Radio, wrestling legend Bully Ray weighed in on WWE’s Saturday Night’s Main Event. While discussing the event, he remarked that the show seemed more like an infomercial than a traditional wrestling broadcast. He explained, “As I watched Saturday Night’s Main Event, I noticed a lot of different aspects of just what was going on in the ring with the wrestling… 54 percent of the show was packages, promos, ads, and all that stuff.”

Balancing Promos with Wrestling

Bully Ray clarified that his remarks weren’t a criticism of WWE’s overall effort but an observation of the show’s structure. He pointed out that the balance leaned heavily on video packages, promos, and advertisements. Despite this, he believed WWE delivered enough in-ring action to keep various segments of their audience engaged.

He noted, “They gave the fan just enough. They gave the live audience enough. They gave you at home enough if you were sitting home with your kids — it was a good, friendly show.” This approach seemed more focused on attracting new fans and introducing them to the WWE product.

A Strategy for New Audiences

According to Bully Ray, the show’s format catered more to casual viewers than die-hard wrestling fans. He said, “In my eyes, I felt it was like an infomercial… ‘Here’s who we are, this is what we do, this is the product that we offer, here’s our characters.’” This strategy may help WWE reach broader audiences ahead of their move to Netflix in 2025.

Mixed Reactions from Fans

Bully Ray’s comments sparked debate among WWE fans. While some agreed that the show lacked in-ring action, others appreciated WWE’s effort to present a well-rounded product for a wider audience. As WWE continues to evolve, this approach might become more common.

Jake is an SEO-minded Football, Combat Sports, Gaming and Pro Wrestling writer and successful Editor in Chief. He has more than ten years of experience covering mixed martial arts, pro wrestling, football and gaming across a number of publications, starting at SEScoops in 2012 under the name Jake Jeremy. His work has also been featured on Sportskeeda, Pro Sports Extra, Wrestling Headlines, NoobFeed, Wrestlingnewsco and Keen Gamer, again under the name Jake Jeremy. Previously, he worked as the Editor in Chief of 24Wrestling, building the site profile with a view to selling the domain, which was accomplished in 2019. Jake was previously the Editor in Chief for Fight Fans, a combat sports and pro wrestling site that was launched in January 2021 and broke into millions of pageviews within the first two years. He previously worked for Snack Media and their GiveMeSport site, creating Evergreen and Trending content that would deliver pageviews via Google as the UFC and MMA SEO Lead. Jake managed to take an area of GiveMeSport that had zero traction on Organic and push it to audiences across the globe. Jake also has a record of long-term video and written interview content with the likes of the Professional Fighters League, ONE and Cage Warriors, working directly with the brands to promote bouts, fighters and special events. Jake also previously worked for the biggest independent wrestling company in the UK, PROGRESS Wrestling, as PR Head and Head of Media across the social channels of the company.

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