WWE NXT Viewership Sees MASSIVE increase for this reason

WWE NXT’s New Year’s Evil on January 7, 2025, proved to be a landmark episode for the brand, driven largely by the electrifying appearance of The Rock. According to WrestleNomics, the show garnered 957,000 viewers and achieved a 0.25 rating in the coveted 18-49 demographic, marking a significant jump from the prior week’s 626,000 viewers and 0.16 demographic rating.

The Rock’s Impact on NXT Ratings

The Rock’s participation was a key factor in the surge in viewership. His scathing promo during the episode not only entertained fans but also set the stage for future storylines involving top WWE talents. His presence underscored WWE’s commitment to blending star power with the developmental brand, providing a significant boost to NXT’s reach.

Highlights from New Year’s Evil

In addition to The Rock’s appearance, the episode featured several must-watch moments:

  • Giulia defeated Roxanne Perez to win the NXT Women’s Championship in a thrilling match.
  • Oba Femi claimed victory in a triple-threat match, securing the NXT Championship.
  • Stephanie Vaquer triumphed in a fatal four-way match to become the #1 contender for the NXT Women’s North American Championship.

These compelling storylines and matches helped sustain viewer engagement throughout the night.

What This Means for NXT’s Growth

The success of New Year’s Evil demonstrates how integrating megastars like The Rock can elevate the brand’s profile. With WWE beginning a new era in 2025, this momentum could lead to sustained increases in viewership and pave the way for further crossovers between NXT and main roster stars.

As NXT capitalizes on this surge, all eyes are on how the brand will maintain its momentum. Upcoming events, such as Vengeance Day 2025, are expected to further showcase NXT’s growing influence.

Jake is an SEO-minded Football, Combat Sports, Gaming and Pro Wrestling writer and successful Editor in Chief. He has more than ten years of experience covering mixed martial arts, pro wrestling, football and gaming across a number of publications, starting at SEScoops in 2012 under the name Jake Jeremy. His work has also been featured on Sportskeeda, Pro Sports Extra, Wrestling Headlines, NoobFeed, Wrestlingnewsco and Keen Gamer, again under the name Jake Jeremy. Previously, he worked as the Editor in Chief of 24Wrestling, building the site profile with a view to selling the domain, which was accomplished in 2019. Jake was previously the Editor in Chief for Fight Fans, a combat sports and pro wrestling site that was launched in January 2021 and broke into millions of pageviews within the first two years. He previously worked for Snack Media and their GiveMeSport site, creating Evergreen and Trending content that would deliver pageviews via Google as the UFC and MMA SEO Lead. Jake managed to take an area of GiveMeSport that had zero traction on Organic and push it to audiences across the globe. Jake also has a record of long-term video and written interview content with the likes of the Professional Fighters League, ONE and Cage Warriors, working directly with the brands to promote bouts, fighters and special events. Jake also previously worked for the biggest independent wrestling company in the UK, PROGRESS Wrestling, as PR Head and Head of Media across the social channels of the company.

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