Here is How WWE RAW Will Handle Commercials on Netflix

With WWE RAW’s Netflix debut set for January 6, 2025, fans have been curious about how the streaming platform will incorporate commercials. WWE Chief Content Officer Triple H recently shed light on the approach, promising a smoother and more viewer-friendly experience.

A New Approach to Commercials on Netflix

While Netflix is traditionally a subscription-based service, WWE RAW will feature limited commercial breaks. According to Triple H during an interview with The Press Box, Netflix’s involvement as a streaming partner includes advertising opportunities to recoup costs, given the significant investment in WWE’s programming.

The first hour of the January 6 RAW will air commercial-free, a move intended to provide fans with an uninterrupted viewing experience for the premiere. However, Triple H noted the challenges of live television without commercials:

“Commercial-free live TV is incredibly difficult. If something crashes or someone gets injured, there’s no place to go without a commercial.”

Reduced Commercial Interruptions

While traditional TV broadcasts have structured ad breaks, the Netflix format will include fewer interruptions. Triple H emphasized that this adjustment aims to balance viewer engagement with production demands. He assured fans that the WWE team is adapting to the new format and is working to make transitions as seamless as possible.

Behind-the-Scenes Adjustments for RAW’s Netflix Era

The move to Netflix allows WWE to explore a new presentation style, but it also requires operational adjustments. WWE plans to refine its timing and manage content transitions to maintain the show’s energy. Triple H acknowledged that the process would evolve over time but expressed confidence in delivering a better experience for fans.

Anticipation for RAW’s Netflix Premiere

The integration of commercials on Netflix marks a new chapter in WWE programming. With reduced ad breaks and innovative presentation techniques, the January 6 premiere sets the stage for an exciting era in sports entertainment.

Jake is an SEO-minded Football, Combat Sports, Gaming and Pro Wrestling writer and successful Editor in Chief. He has more than ten years of experience covering mixed martial arts, pro wrestling, football and gaming across a number of publications, starting at SEScoops in 2012 under the name Jake Jeremy. His work has also been featured on Sportskeeda, Pro Sports Extra, Wrestling Headlines, NoobFeed, Wrestlingnewsco and Keen Gamer, again under the name Jake Jeremy. Previously, he worked as the Editor in Chief of 24Wrestling, building the site profile with a view to selling the domain, which was accomplished in 2019. Jake was previously the Editor in Chief for Fight Fans, a combat sports and pro wrestling site that was launched in January 2021 and broke into millions of pageviews within the first two years. He previously worked for Snack Media and their GiveMeSport site, creating Evergreen and Trending content that would deliver pageviews via Google as the UFC and MMA SEO Lead. Jake managed to take an area of GiveMeSport that had zero traction on Organic and push it to audiences across the globe. Jake also has a record of long-term video and written interview content with the likes of the Professional Fighters League, ONE and Cage Warriors, working directly with the brands to promote bouts, fighters and special events. Jake also previously worked for the biggest independent wrestling company in the UK, PROGRESS Wrestling, as PR Head and Head of Media across the social channels of the company.

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